With a growing presence in the nut butter category, Wild Friends approached Farm Design to do a packaging redesign that delivers a clear and cohesive system for their nut butter product lines. To stand amongst their competitors on the shelf, the final design leverages the Wild Friends logo mark, which has built strong brand equity with their current consumer base. Distinct shapes, color blocking, and hierarchy in communication points allows for clarity and distinction across all products. Farm Design built the packaging architecture with future product line extensions in mind for continued growth and scalability.

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