Pacific Standard Can Wine
We love working with clients that are risk-takers and are willing to either pioneer a new category OR enter a growing category. Canned wine is a small but rapidly growing industry, so we were super intrigued to take on a few projects from our client in this new arena and strategize how to stand out!
We were tasked with developing a brand and packaging system under the name "Pacific Standard". The Pacific Standard concept is inspired by our country’s natural beauty west of the Rocky Mountains and is a celebration of all it has to offer. From hiking, rock climbing, and river rafting, to mountain biking, skiing, and surfing: the Pacific Standard consumer embraces it all!