Helping Babies Sleep & Families Thrive

Nested Bean helps families thrive by creating smart, safe, intuitive sleep wellness products that put baby sleep challenges to rest. In 2019, we partnered with the brand to create greater brand recognition on shelf and clarity in product messaging on shelf.


  • Packaging Strategy
  • Packaging Design
  • Print Collateral

leveraging the unique selling point

The Cuddle Effect

Medical experts agree: it’s not just the swaddling, the rocking, the lullabies that soothe your baby to sleep. It’s your touch. In your arms, your baby’s body switches over to its parasympathetic nervous system, which triggers the feel-good neurotransmitters of the brain: serotonin, dopamine and oxytocin.


When Nested Bean approached us, their packaging lacked clear communication about the products and especially in regard to their unique selling point.


Consumers Were Wondering...

• What is the significance of the chick?
• How does this item function?
• How will it benefit me?
• What are the differences between products?
• Which product is best for my situation?

“Farm Design took the time to gain a strong understanding of our brand with their insightful questions. They developed an acute appreciation of the problem we were trying to solve in package design. Each option presented was compelling and unique. The winning design showcased the brand’s aesthetic and USP perfectly while also making a statement on retail shelves. The Farm Design team is wonderful to work with and we look forward to many more successful projects delivered with them.”

Manasi Gangan, CEO and Founder, Nested Bean