Darling Hard Kombucha

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A Dream to Hang Onto

Darling Hard Kombucha is a crisp, refreshing, and better-for-you alternative to traditional alcoholic beverages. With 6% ABV and a bevy of vitamins and antioxidants, every sip of Darling is a meaningful moment meant to savor. Farm Design brought this beverage identity to life through a dream-like experience.

Saturated colors and ethereal imagery are complemented by striking illustrations to create a surreal environment. Each flavor is a combination of all three elements to capture the inspired moments of everyday life.

It’s mesmerizing. It’s personal. It’s Darling.

Strategy

Research

Positioning

Identity

Illustrations

Animations

Visual Design System

Motion Design

Experience

Packaging

1-Up - Full Bleed Media
1-Up - Full Bleed Media
1-Up - Full Bleed Media
1-Up - Full Bleed Media
1-Up - Full Bleed Media
1-Up - Full Bleed Media
1-Up - Full Bleed Media
1-Up - Full Bleed Media
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