Within the last decade, Califia Farms has successfully been recognized as the fastest-growing natural beverage company in the nation. In the launch of their Probiotic Dairy-Free Yogurt Drinks, Greg Steltenpohl, CEO of Califia Farms, partnered with Farm Design to create a packaging system that clearly communicates the unique brand proposition of their product.
Califia’s Probiotic Dairy-Free Yogurt packaging design stays true to the simple, premium and sophisticated essence of the brand, highlighting the integrity of the natural ingredients through hand-drawn illustrations. To create shelf impact, the Yogurt Drinks are packaged in a custom and proprietary 750mL multi-serve and 8oz single-serve bottles with form factors inspired by their iconic 48oz carafe bottle.
Visual Design System