Califia Farms Iced Cafe Mixers
Califia Farms embraces the power of plant-based, and their mission to transform our food system by prioritizing our health and our planet is what sets them apart. Farm Design was tasked to deliver a packaging design system for the newest product innovation made specifically for iced coffee, Iced Cafe Mixers.
Guided by the strategy we developed for the global brand refresh, we designed a system for Califia Farms' Iced Cafe Mixers that maintains strong brand recognition while highlighting the products’ unique characteristics.
Strategy
Research
Positioning
Identity
Illustrations
Visual Design System
Experience
Packaging
![Califia Farms Iced Cafe Mixers logo lockup on purple background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de748a08f8553f71389450_3_CALIFIA_Mixers_Tagline.jpg)
![Califia Farms Iced Cafe Mixers logo lockup on purple background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de748a08f8553f71389450_3_CALIFIA_Mixers_Tagline.jpg)
![Califia Farms Iced Cafe Mixers logo lockup on purple background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de748a08f8553f71389450_3_CALIFIA_Mixers_Tagline.jpg)
![Califia Farms Iced Cafe Mixers logo lockup on purple background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de748a08f8553f71389450_3_CALIFIA_Mixers_Tagline.jpg)
![Califia Farms Iced Cafe Mixers logo lockup on purple background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de748a08f8553f71389450_3_CALIFIA_Mixers_Tagline.jpg)
![Califia Farms Iced Cafe Mixers carafe bottles with iced coffee repeated pattern on bright aqua background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de752cd9ef77637e6772f2_4_CALIFIA_Mixers_Bottles%26Glasses.jpg)
![Califia Farms Iced Cafe Mixers carafe bottles with iced coffee repeated pattern on bright aqua background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de752cd9ef77637e6772f2_4_CALIFIA_Mixers_Bottles%26Glasses.jpg)
![Califia Farms Iced Cafe Mixers carafe bottles with iced coffee repeated pattern on bright aqua background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de752cd9ef77637e6772f2_4_CALIFIA_Mixers_Bottles%26Glasses.jpg)
![Califia Farms Iced Cafe Mixers carafe bottles with iced coffee repeated pattern on bright aqua background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de752cd9ef77637e6772f2_4_CALIFIA_Mixers_Bottles%26Glasses.jpg)
![Califia Farms Iced Cafe Mixers carafe bottles with iced coffee repeated pattern on bright aqua background](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de752cd9ef77637e6772f2_4_CALIFIA_Mixers_Bottles%26Glasses.jpg)
![Califia Farms Iced Cafe Mixers Caramel Creme flavored carafe bottle design on left and flavor illustration on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de75a620d0fdbd381cbc62_5_CALIFIA_Mixers_Caramel.jpg)
![Califia Farms Iced Cafe Mixers Caramel Creme flavored carafe bottle design on left and flavor illustration on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de75a620d0fdbd381cbc62_5_CALIFIA_Mixers_Caramel.jpg)
![Califia Farms Iced Cafe Mixers Caramel Creme flavored carafe bottle design on left and flavor illustration on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de75a620d0fdbd381cbc62_5_CALIFIA_Mixers_Caramel.jpg)
![Califia Farms Iced Cafe Mixers Caramel Creme flavored carafe bottle design on left and flavor illustration on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de75a620d0fdbd381cbc62_5_CALIFIA_Mixers_Caramel.jpg)
![Califia Farms Iced Cafe Mixers Caramel Creme flavored carafe bottle design on left and flavor illustration on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de75a620d0fdbd381cbc62_5_CALIFIA_Mixers_Caramel.jpg)
![Califia Farms Iced Cafe Mixers Vanilla flavor illustration on left panel; and Vanilla Sweet Creme and Caramel Creme flavored carafe bottle designs on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de763525936d9ca6f12dda_6_CALIFIA_Mixers_Vanilla.jpg)
![Califia Farms Iced Cafe Mixers Vanilla flavor illustration on left panel; and Vanilla Sweet Creme and Caramel Creme flavored carafe bottle designs on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de763525936d9ca6f12dda_6_CALIFIA_Mixers_Vanilla.jpg)
![Califia Farms Iced Cafe Mixers Vanilla flavor illustration on left panel; and Vanilla Sweet Creme and Caramel Creme flavored carafe bottle designs on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de763525936d9ca6f12dda_6_CALIFIA_Mixers_Vanilla.jpg)
![Califia Farms Iced Cafe Mixers Vanilla flavor illustration on left panel; and Vanilla Sweet Creme and Caramel Creme flavored carafe bottle designs on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de763525936d9ca6f12dda_6_CALIFIA_Mixers_Vanilla.jpg)
![Califia Farms Iced Cafe Mixers Vanilla flavor illustration on left panel; and Vanilla Sweet Creme and Caramel Creme flavored carafe bottle designs on right panel](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/64de763525936d9ca6f12dda_6_CALIFIA_Mixers_Vanilla.jpg)