By Blossom is a sustainably-made, plant-based skincare brand created for beautiful, natural radiance. The products harness the power of plants to detoxify, nourish, and protect skin from head-to-toe. Farm was approached to reimagine their identity and packaging for the modern-day customer.

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Each component of the design system—from the abstracted “B” logomark to the vibrant color palette—is evocative of a blossoming flower. It is a sophisticated balance of simplicity and intricate beauty, clearly communicating the product benefits without sacrificing the delicate details inspired by nature.