Bivouac Ciderworks
A bivouac is a temporary camp or makeshift shelter making it a perfect name to capture the spirit of this outdoor lifestyle beverage brand. Matthew Austin, a San Diego brewmaster, approached Farm Design to craft a hard cider brand that embodies its SoCal sense of adventure, but is also familiar enough to have mass market appeal.
Farm Design leveraged Bivouac Ciderworks many consumer touchpoints to organically deliver its unique brand voice and essence through thematic copy, illustrations and artifacts. In addition to packaging, Farm Design shaped the consumer experience for its restaurant and taproom so locals can enjoy a tall glass of hard cider. Escape the ordinary and embracing the unknown.
Strategy
Research
Positioning
Brand Architecture
Brand Platform
Messaging
Identity
Logo Design
Illustration
Tone & Voice
Visual Design System
Brand Guidelines
Experience
Packaging
Branded Environments
Marketing Communications
Print Collateral
Web Design & Development
Digital Media
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd08a91255435c96987d_Bivouac_2.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd08a91255435c96987d_Bivouac_2.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd08a91255435c96987d_Bivouac_2.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd08a91255435c96987d_Bivouac_2.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd08a91255435c96987d_Bivouac_2.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd2922d5980160983be1_Bivouac_3.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd2922d5980160983be1_Bivouac_3.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd2922d5980160983be1_Bivouac_3.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd2922d5980160983be1_Bivouac_3.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd2922d5980160983be1_Bivouac_3.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd3b4be42a0f4d92386f_Bivouac_4.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd3b4be42a0f4d92386f_Bivouac_4.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd3b4be42a0f4d92386f_Bivouac_4.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd3b4be42a0f4d92386f_Bivouac_4.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd3b4be42a0f4d92386f_Bivouac_4.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd4989c7fa4f6e130682_Bivouac_5.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd4989c7fa4f6e130682_Bivouac_5.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd4989c7fa4f6e130682_Bivouac_5.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd4989c7fa4f6e130682_Bivouac_5.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd4989c7fa4f6e130682_Bivouac_5.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd54a64709747ac8226a_Bivouac_6.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd54a64709747ac8226a_Bivouac_6.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd54a64709747ac8226a_Bivouac_6.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd54a64709747ac8226a_Bivouac_6.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd54a64709747ac8226a_Bivouac_6.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd70e0ec3159b0f19aa1_Bivouac_7a.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd70e0ec3159b0f19aa1_Bivouac_7a.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd7358d65b50acbf7999_Bivouac_7b.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd70e0ec3159b0f19aa1_Bivouac_7a.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd70e0ec3159b0f19aa1_Bivouac_7a.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd70e0ec3159b0f19aa1_Bivouac_7a.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd7358d65b50acbf7999_Bivouac_7b.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd89e38c2e7cece4ae94_Bivouac_8.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd89e38c2e7cece4ae94_Bivouac_8.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd89e38c2e7cece4ae94_Bivouac_8.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd89e38c2e7cece4ae94_Bivouac_8.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfd89e38c2e7cece4ae94_Bivouac_8.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfda26e40c32e81d9e048_Bivouac_9.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfda26e40c32e81d9e048_Bivouac_9.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfda26e40c32e81d9e048_Bivouac_9.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfda26e40c32e81d9e048_Bivouac_9.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfda26e40c32e81d9e048_Bivouac_9.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdc0c5b69903ff668d29_Bivouac_10.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdc0c5b69903ff668d29_Bivouac_10.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdc0c5b69903ff668d29_Bivouac_10.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdc0c5b69903ff668d29_Bivouac_10.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdc0c5b69903ff668d29_Bivouac_10.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdd57a0e29e74e4c3a64_Bivouac_11.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdd57a0e29e74e4c3a64_Bivouac_11.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdd57a0e29e74e4c3a64_Bivouac_11.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdd57a0e29e74e4c3a64_Bivouac_11.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdd57a0e29e74e4c3a64_Bivouac_11.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdee4d5f3cb49fa9b38f_Bivouac_12.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdee4d5f3cb49fa9b38f_Bivouac_12.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdee4d5f3cb49fa9b38f_Bivouac_12.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdee4d5f3cb49fa9b38f_Bivouac_12.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdee4d5f3cb49fa9b38f_Bivouac_12.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdfaf6d2914dd9179677_Bivouac_13.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdfaf6d2914dd9179677_Bivouac_13.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdfaf6d2914dd9179677_Bivouac_13.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdfaf6d2914dd9179677_Bivouac_13.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfdfaf6d2914dd9179677_Bivouac_13.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe0b728f467b25136b51_Bivouac_14.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe0b728f467b25136b51_Bivouac_14.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe0b728f467b25136b51_Bivouac_14.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe0b728f467b25136b51_Bivouac_14.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe0b728f467b25136b51_Bivouac_14.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe1924c7382d2e14a72b_Bivouac_15.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe1924c7382d2e14a72b_Bivouac_15.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe1924c7382d2e14a72b_Bivouac_15.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe1924c7382d2e14a72b_Bivouac_15.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe1924c7382d2e14a72b_Bivouac_15.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe2f411f1d0db0d91d65_Bivouac_16a.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe2f411f1d0db0d91d65_Bivouac_16a.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe32411f1d8266d91d69_Bivouac_16b.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe2f411f1d0db0d91d65_Bivouac_16a.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe2f411f1d0db0d91d65_Bivouac_16a.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe2f411f1d0db0d91d65_Bivouac_16a.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe32411f1d8266d91d69_Bivouac_16b.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe4e6546a277e3417263_Bivouac_17.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe4e6546a277e3417263_Bivouac_17.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe4e6546a277e3417263_Bivouac_17.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe4e6546a277e3417263_Bivouac_17.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe4e6546a277e3417263_Bivouac_17.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe5aef2dd5350d2ef88e_Bivouac_18.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe5aef2dd5350d2ef88e_Bivouac_18.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe5aef2dd5350d2ef88e_Bivouac_18.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe5aef2dd5350d2ef88e_Bivouac_18.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe5aef2dd5350d2ef88e_Bivouac_18.jpg)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe6aeee7569c36d9fe62_Bivouac_19.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe6aeee7569c36d9fe62_Bivouac_19.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe6aeee7569c36d9fe62_Bivouac_19.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe6aeee7569c36d9fe62_Bivouac_19.png)
![](https://cdn.prod.website-files.com/634ee51d8205715b0e6b0fd1/637bfe6aeee7569c36d9fe62_Bivouac_19.png)