Beach Terrace Hotel
Nestled along the coastline of Carlsbad, California, Beach Terrace Hotel partnered with Farm Design for a comprehensive rebranding initiative. The goal was to elevate the hotel’s overall perception and guest experience, capturing the laid back local spirit of this independent boutique hotel. The collaboration ensured that the essence of Beach Terrace resonated throughout its physical spaces and emanated from the internal staff, creating an inviting atmosphere that seamlessly extended to every guest.
Strategy
Research
Positioning
Brand Platform
Messaging
Identity
Logo Design
Illustration & Animation
Tone & Voice
Visual Design System
Brand Guidelines
Experience
Packaging
Branded Environments
Print Collateral
Signage
Characteristics of the Coast
The distinctive logomark encapsulates Carlsbad’s intrinsic elements. It feature a bird gliding above ocean waves and captures the spectacle of the area’s golden sunsets. The stylization of the mark was crafted to convey the casual, easygoing attributes of the surrounding area.
Characteristics of the Coast
The distinctive logomark encapsulates Carlsbad’s intrinsic elements. It feature a bird gliding above ocean waves and captures the spectacle of the area’s golden sunsets. The stylization of the mark was crafted to convey the casual, easygoing attributes of the surrounding area.
Characteristics of the Coast
The distinctive logomark encapsulates Carlsbad’s intrinsic elements. It feature a bird gliding above ocean waves and captures the spectacle of the area’s golden sunsets. The stylization of the mark was crafted to convey the casual, easygoing attributes of the surrounding area.
Characteristics of the Coast
The distinctive logomark encapsulates Carlsbad’s intrinsic elements. It feature a bird gliding above ocean waves and captures the spectacle of the area’s golden sunsets. The stylization of the mark was crafted to convey the casual, easygoing attributes of the surrounding area.
Characteristics of the Coast
The distinctive logomark encapsulates Carlsbad’s intrinsic elements. It feature a bird gliding above ocean waves and captures the spectacle of the area’s golden sunsets. The stylization of the mark was crafted to convey the casual, easygoing attributes of the surrounding area.
Characteristics of the Coast
The distinctive logomark encapsulates Carlsbad’s intrinsic elements. It feature a bird gliding above ocean waves and captures the spectacle of the area’s golden sunsets. The stylization of the mark was crafted to convey the casual, easygoing attributes of the surrounding area.
The Texture of Memories
There’s nothing more important than how a place makes you feel. Beach Terrace Hotel was designed to be a delight for the senses. The handcrafted brand artifacts, inspired by the beach’s beauty, embrace imperfections. Colors, textures, and shapes weave through the brand system, integrating environmental details into interior spaces and overall experiences.
The Texture of Memories
There’s nothing more important than how a place makes you feel. Beach Terrace Hotel was designed to be a delight for the senses. The handcrafted brand artifacts, inspired by the beach’s beauty, embrace imperfections. Colors, textures, and shapes weave through the brand system, integrating environmental details into interior spaces and overall experiences.
The Texture of Memories
There’s nothing more important than how a place makes you feel. Beach Terrace Hotel was designed to be a delight for the senses. The handcrafted brand artifacts, inspired by the beach’s beauty, embrace imperfections. Colors, textures, and shapes weave through the brand system, integrating environmental details into interior spaces and overall experiences.
The Texture of Memories
There’s nothing more important than how a place makes you feel. Beach Terrace Hotel was designed to be a delight for the senses. The handcrafted brand artifacts, inspired by the beach’s beauty, embrace imperfections. Colors, textures, and shapes weave through the brand system, integrating environmental details into interior spaces and overall experiences.
The Texture of Memories
There’s nothing more important than how a place makes you feel. Beach Terrace Hotel was designed to be a delight for the senses. The handcrafted brand artifacts, inspired by the beach’s beauty, embrace imperfections. Colors, textures, and shapes weave through the brand system, integrating environmental details into interior spaces and overall experiences.
The Texture of Memories
There’s nothing more important than how a place makes you feel. Beach Terrace Hotel was designed to be a delight for the senses. The handcrafted brand artifacts, inspired by the beach’s beauty, embrace imperfections. Colors, textures, and shapes weave through the brand system, integrating environmental details into interior spaces and overall experiences.
