A sweet treat that can’t be beat! Sweety Ice Cream began as a mom-and-pop ice cream parlor in Monterey, California. With traditional asian flavors such as matcha green tea and red bean, the Lee family decided to expand their delicious offerings to Mochi Ice Cream! Aiming to appeal to more of a Western market, Sweety approached Farm with the need for a rebrand and new packaging design. With such a fun “pop-in-your-mouth” dessert, the solution was to create a fun and playful aesthetic through bright pops of color and layered whimsical patterning. The project scope included research and strategy, branding, packaging, copy writing, brand voice, and product photography.
Research & Strategy