Carrying fashion and function forward in the realm of babywearing is the foundation of Sakura Bloom’s modern-day baby slings. With collections of artisanal woven fabrics in various color swatches, the challenge was creating a premium and modern packaging system that complemented each unique product line. An elevated experience was key to appeal to their tribe of moms and dads who are looking to embrace the art of baby wearing into their everyday routine and wardrobe. Through research and strategy, Farm Design rebranded and created a robust brand system which included a custom engineered pull out box, multiple printed collateral and inserts embellished with subtle gold foil details.
Brand Research & Strategy