Highlands has been helping men navigate stench since 2015. This line of skin and hair care is designed just for young men with an active lifestyle. Using earthy colors and wood textures, Highlands appeals to a raw sense of outdoorsmanship without relying on a desperately macho design. Farm Design created a full brand system to speak to men’s outdoor and rugged sensibilities. The brand voice and essence were executed across various consumer touchpoints including: packaging, in-store display, advertising and social media.