GoodLand is a plant-based brand deeply rooted in creating delicious good for you foods by focusing on the relationship with farmers to bring fresh and organic ingredients to your table. Farm Design was brought on to create a branding and packaging system that could be expanded over current and future product lines. A family of illustrations was created to bring the whimsical world of GoodLand to life. Creating a brand own-able illustration style that takes consumers to another place, a land of good food & friends.


Brand Identity System

Brand Positioning

Packaging Design