Inspired by Chef Jason Neroni’s youth on the East Coast, this seafood restaurant is a modern take on traditional New England-style food. Catch and Release uses only the freshest catch, sourced from the coast. A unique fish index flap sets this seafood menu apart from the rest. The brand pairs colorful sea-animal illustrations and lined-notepad-style menus to create an eye-catching system for the tasty cuisine. The branding includes identity, website, exterior and interior environmental graphics, menus, packaging, etc.