Milk Done Differently

Known for their smooth and creamy almondmilk beverages, Califia Farms launches their first oatmilk product in the market. As the milk aisles rapidly fill up with oatmilks brands, Califia Farms continues to partner with Farm Design to create fresh, bold, packaging that strike the shelves with impact.

Branding

  • Illustration
  • Packaging Design
  • Lifestyle Photography

Digital

  • Content Animation

Activation

  • Mural Campaign

What We Learned

  1. Leverage the brand elements that have equity: logo and bottle

  2. Develop an “Oat”Product call out that is visually bold and clear

  3. Create brand ownable graphics that are scalable

PRODUCT ESSENCE

Honest, True & New

With a brand that pays homage to its California heritage, the simple rusticity of vintage milk crates and newly harvested oat transcend into Califia’s carafe shaped bottle. Focused on creating product distinction among other milk brands, we strategized in taking a graphic approach to the oat instead of the conventional use of product imagery. By harnessing the carafe’s center, the oat graphic and bold typography are able to communicate the product instantly to both the casual peruser and loyal Califia consumers.

Photography

Conveying Usage Occasion & Taste Appeal

As we begin designing, we learn about the several facets of the product — its unique qualities, benefits, taste profile and usage occasion. But beyond the label and its overall outward appearance, we believe that photography is an integral part of a products success. Contextualizing a product in an environment, can suggest and hint how a consumer relate or use this product. The goal with Califia Farms products is to focus on how their products can be part of your everyday better choices. Photography: Califia Farms

Photography

Capturing the Spirit of Consumers

People connect to people. In contrast to staged food photography, we make it a point to integrate lifestyle photography with the brand’s main target consumer. Adding lifestyle into the mix allows the brand to express itself from a more emotional standpoint —telling stories with people, their movement, expression and actions. Capturing brand essence in this format becomes more dynamic and can be useful in creating memorable social and marketing product touchpoints.