A bivouac is a temporary camp or makeshift shelter making it a perfect name to capture the spirit of this outdoor lifestyle beverage brand. Branding agency, Farm Design was approached by San Diego brewmaster, Matthew Austin, to help craft a hard cider brand that embodies its SoCal sense of adventure but also be familiar enough to have mass market appeal. Farm Design leveraged Bivouac Ciderworks many consumer touchpoints to organically deliver its unique brand voice and essence through thematic copy, illustrations and artifacts. In addition to packaging, Farm Design help shape the consumer experience for its restaurant and taproom so locals can enjoy a tall glass of hard cider while escaping the ordinary and embracing the unknown. Interior Design by Tecture.
Research & Strategy