In 2011, Trey and Ashleigh Lockerbie founded Better Booch with a mission to bring health and wellness to their community. From local farmers markets in LA to recognized grocery chains such as Safeway, Sprouts and Whole foods, their premium small craft Kombucha brand continues to grow nationally. In 2018, Better Booch felt it was time for a brand refresh with the hopes of entering 2019 with a brand and packaging design that cohesively communicates their premium product with a fun and uplifting personality. Through research and strategy, Farm Design developed a complete branding system that included new brand marks, a packaging design with strong shelf impact, an energetic and approachable color palette for their consumers, brand voice, and custom illustrations to capture the essence of a positive healthy lifestyle.
Illustrations by Christopher DeLorenzo
Research & Strategy
Brand Identity System