Santa Monica Yacht Club—or as the locals call it, SMYC—is a bar-focused seafood restaurant centered on handcrafted cocktails and small plates. Inspired by the symbolic nature of nautical flags, the brand speaks to one of the restaurants favorite mantras, “A rough day at sea is better than any day in the office”. Award winning chef, Andrew Kirschner, updates the menu every evening as they only use the freshest and most local ingredients. Alongside the exquisite culinary experience, you’ll be pleased to discover the GPS coordinates on the menu are actually the current date. Branding included identity, website, exterior and interior environmental graphics, menus, brand voice/copy and various consumer touchpoints.