Fat Dragon breathes new life into old classics. Pair our delicious dishes with any one of our many premium drinks. Explore our tea bar for a unique sensory experience. Top off your meal with one of our house-made custom fortune cookies.
Rose is a multifaceted destination that converges points of heritage, food and culture. Farm Design worked on this restaurant concept to embody longstanding Venice, California, neighborhood tradition. Incorporating artisan bakers, exceptional chefs, baristas and bartenders, Rose highly encourages people to share a social experience through quality food and products. Branding included identity, environmental graphics, menus, packaging, mobile truck, brand voice/copy and various custom consumer touchpoints.
Farm Design was licking its chops when approached to create Holy Cow’s restaurant brand system to match their meticulous hand-crafted “Slow Smoked Goodness” BBQ. Key brand and consumer touchpoints included logo identity, interior and exterior environmental graphics, menus, website, car wrap, packaging, merchandise, staff uniforms and even custom cow bells.
Inspired by Chef Jason Neroni’s youth on the East Coast, this seafood restaurant is a modern take on traditional New England-style food. Catch and Release uses only the freshest catch, sourced from the coast. A unique fish index flap sets this seafood menu apart from the rest. The brand pairs colorful sea-animal illustrations and lined-notepad-style menus to create an eye-catching system for the tasty cuisine. The branding includes identity, website, exterior and interior environmental graphics, menus, packaging, etc.
Santa Monica Yacht Club—or as the locals call it, SMYC—is a bar-focused seafood restaurant centered on handcrafted cocktails and small plates. Inspired by the symbolic nature of nautical flags, the brand speaks to one of the restaurants favorite mantras, “A rough day at sea is better than any day in the office”. Award winning chef, Andrew Kirschner, updates the menu every evening as they only use the freshest and most local ingredients. Alongside the exquisite culinary experience, you’ll be pleased to discover the GPS coordinates on the menu are actually the current date. Branding included identity, website, exterior and interior environmental graphics, menus, brand voice/copy and various consumer touchpoints.
Farm Design worked with local coffee shop and roaster, Copa Vida, to establish their brand system, guidelines, environmental graphics and coffee packaging for cohesion and brand growth. The “Go, Enjoy, Experience” voice was established to promote their nurturing spirit, educating coffee drinkers of all levels.