A lot has changed since Farm Design was founded in 2000. Our clients’ needs have grown in complexity, and the range of sectors we’ve worked in now stretches far and wide. But you know what’s never changed? Our down-to-earth approach. It makes brands flourish. Thus, Farm. It’s that simple. Really.
Historically a cultural destination and a hard-working hometown, Old Town Pasadena is the place we set up shop. We’ve made a space that’s fresh, new and all our own amid the Fish Building’s Art Deco details. Drop by anytime.
We’re a small team of good, honest people … the kind of people you could drink a brew with, but also the kind you’d trust to make that brew (or at least brand it). Here we are, face to face.
Aaron is the creative director and founder of Farm Design. With over 20 years experience in graphic design, he has inspired a wide range of award-winning branding projects that engage and connect. Having lived and worked on a farm in rural Montana, Aaron has implemented similar values of strategic foresight and hard work to each project. When not designing, he can be found surfing or seeking the perfect breakfast burrito.
Day to day, Christine strives for versatility and takes each project as a challenge to her inner design chameleon. Her projects are recognized on The Dieline, IdN Magazine, and in curated galleries on Behance. Her career traces back to a stint as an avid colorist of color books in preschool. Although she was also a pro living-room basketball player.
Nicole’s talents brought her straight to Farm Design from the Graphic Design program at Azusa Pacific University. She finds it rewarding to translate wild imaginings into tangible forms, and she finds her inspiration from the wild outdoors. On any given weekend you’ll find her rock climbing, running, hiking or backpacking.
Born in the Philippines and raised in Los Angeles, Jethro earned his B.A. at Cal State Northridge. As a professional, he’s worked on digital publishing and interactive projects for clients large and small. When he’s not “downing coffee” or organizing his shoe collection, Jethro is hunting for new places to eat, drink, or just stir his creative juices.
Having cut his teeth in the advertising world of the Midwest, Joe made the move to sunny California to get inspired by the mountain views and channel the LA energy. He’s worked on projects ranging form national Ad campaigns to custom packaging and his work has been recognized in CA magazine, the Addy awards and several curated galleries. When he’s not pushing pixels you might find him getting his hands greasy on a old motorcycle engine or with his feet up at the beach.
Carol graduated magna cum laude from California State University, Northridge with a concentration in graphic design and illustration. She dabbles into different styles of illustration, and utilizes techniques she’s learned to help give a brand its unique personality. Known for her cheerful personality, you may catch her laughing by herself as she works. You’ll be sure to find Carol either burying herself in books or tearing up the dance floor when she’s not honing her design skills.
A little gal from Austin whose eye for typography and love for branding brought her back to her hometown of Pasadena where she continues to strive for clean, intimately considered work. When not behind the screen, Melina is always finding ways to keep her hands and creativity busy. You can find her slinging ink while screen printing or mastering the art of sign painting.
A Los Angeles native, Lisa graduated from Cal State Northridge with a Business Administration degree and followed it up with 15 years in accounting and human resources (much of that spent in the not-for-profit sector). She likes to hike, run and spend time at the beach. She also somewhat secretly loves doing cartwheels, which she thinks everyone should try. It might make you happy.
Karina is a senior at California State University, Northridge studying English Literature. She grew up in Ventura, California where her dad and her would watch a different movie every Saturday, and from there her love of storytelling was instilled. Since then, she has found passion in working with designers and in the creative field. When she’s not writing, you can find her boxing, hiking, or inhaling her 5th cup of coffee, contemplating how to be the perfect merriment of Leslie Knope and Liz Lemon while judging people who don’t watch black and white films.